I've spent some time on this and there were some things I learned in the process that are not very straightforward.
It all started with me finding out the sync process for data from my NAS got super slow (128KB/s -> 1 MBit/s). It uses ssh with rsync and I was able to replicate this by checking scp transfer out being capped as well.
After digging around I've isolated it to the provider (or their router). There is nothing on the router that would indicate throttling of ssh. When I tried SCP towards a different port I was still capped. WTH? When I quickly spun-up openvpn instance the throttling went away even with the extra overhead and using rsync/ssh.
There must be something that detects SSH with deep packet inspection, I've concluded and called my provider (Orange SK). They said all should be okay and told me to call them when I'm on site. Since that is going to be in two weeks I kept digging. Reaching out to my friends on my facebook, one of the guys (Juraj Lutter) mentioned that I should check DSCP.
And indeed setting -o IPQoS throughput with my scp command made my transfer fast again. The simple explanation is that default is lowlatency(for interactive) and throughput for non-interactive, but that gets mixed up with rsync.
Now on to setting it up in QNAP. Oh the horrors - patching config generation by using sed over /etc/init.d/login.sh to get proper /etc/config/ssh/sshd_config was the easy part. Figuring out that even if your HOME points to /root the /share/homes/admin/.ssh/config gets checked during ssh/scp init was the harder part. Anyways after I've set it everywhere the backup now works fine even for rsync transfers.
Remember: If your ssh/scp is rate-limited with some operators, make sure to set "IPQoS threshold" in your ssh/config.